At the beginning, I collected all materials and ideas for advertisement that could help me in the creative process. I wanted to know as much as possible about the company and the clients who buy their products. Producers were claiming that their language learning system and relaxation method allowed users to learn faster and more effectively.
Motivation for learning languages could be different for everybody, so the idea was to collect all those desires and visualize them. Speaking in foreign language could be helpful in exploring other cultures, in travelling or at work. There are so many new opportunities with extra knowledge.
There weren’t many materials that I could use, so I had to create them. I started to think and decided to refresh their visual identification in order to improve selling process.
Customers could buy a set for personal use or attend classes, so there were two things I had to promote. Sets were packed in an interesting box with materials for learning. I wanted to the concept of the packaging to reflect the innovative product that was inside the box. I needed to create necessary materials, so I collaborated with photographers to get professional photos of all the products.
After creating the main visual identification it was time for distributing. There were materials printed in magazines around the country and in the region. Posters were around the city. A Facebook profile had to be created and moderated. A Website and online shop had to be launched.